Ochika Law Office

Why Sony is behind competitors ?

　A book titled “Sony. Lost twenty years. Talentlessness and hope seen from inside” has a good reputation. Mr. Setsuo Harada, the author of this book worked for 40 years and retired from Sony in 2010.
　Sony announced 456.6 bilion Japanese yen (5 billion US $) of loss at the fiscal year of March in 2012. Mr. Harada pointed out the reason why Sony lost a race of business as follows:
　After retirement of founders of Sony, following representative directors, especially Mr. Dei started to lay off excellent engineers again and again who moved to competitors. On the contrary, the remuneration of directors increased. Those who worked hard until midnight every nights at low salaries felt it partial and were discouraged. Representative directors recently do not have much experience at front line of marketing and R&D, and have few knowledge of technology and Sony products. Those directors only feel concern about the American style business such as internet, Hollywood movie and IC card, which is needed political strategy. The author worked in personnel for a long time and described the evaluation of workers and wages very precisely.

→Article